|
Press Releases
To Rescue Americans’ Travel Budgets in 2009, Worldwide Hotel
Inventory on Sale for $1/Night at LastMinuteTravel.com
Launch of “World for a Dollar” campaign set for late January 2009
Orlando, FL, January 6, 2008 -- Despite the flood of downbeat economic news, Americans are given a big reason to stay positive in the New Year with an opportunity to book the vacation of a lifetime for the cost of a a movie ticket. For fifteen minutes per day, five days in a row late January/early February 2009, www.LastMinuteTravel.com will sell the entire world for a dollar per night, including every room in its inventory of over 15,000 global hotel partners.
This weeklong hotel deal has been created to inform the public of a new Undercover booking style launching in late January - one that guarantees the site’s best possible hotel rates with last-minute prices, in advance.
“This sale is very real,” explains Uri Argov, President and CEO of Last Minute Travel. “Because we guarantee our hotel partners are paid for all inventory listed with us, we can invest a half-million dollars in room revenue to drive travelers to our improved site.”
There is a small catch: The appointed days and hours won’t be divulged in advance. The only way to find out is to visit LastMinuteTravel.com to register to receive clues, scavenger-hunt style, via email, starting in early January. To expedite the booking process on launch day itself, web users are encouraged to visit the site in advance to become familiar with its hotel inventory and page layouts.
In this Undercover hotel model, similar to Hotwire, the name of the hotel is kept secret during booking, revealed after making the reservation. What makes the site different from others is that travelers will be provided everything except the hotel’s name and address, including star ratings, a description of the hotel itself, its rooms, services, local area, a complete checklist of amenities and a map highlighting a radius around the general hotel location.
The site will also now provide travelers with an interactive “Destinations” page, set to feature the details of more than 100 locales worldwide. Each travel destination will be packed with traveler reviews, general information, photos, as well as details on the area’s top hotels, attractions, shopping and dining experiences.
For travelers who prefer to know more when booking with the benefit of paying less, the opaque veil is lifted when joining the behind-the-scenes Last Minute Travel Club (http://www.LMTClub.com). As America’s first travel price club, the site offers travelers up to 65 percent in savings for each hotel booking, whether three or 300 days in advance. During the sale, members of the travel club will be ahead of the game, receiving email clues before other registered users.
For more information about Last Minute Travel’s upcoming sale, its new Undercover style or for a full list of terms and conditions, visit www.LastMinuteTravel.com.
LAST MINUTE TRAVEL CLUB DEBUTS VIRAL VIDEO CAMPAIGN
First clip in witty online video series encourages viewers to “Get Out & Vote”
ORLANDO, Fla. (October 20, 2008) -- Viral marketing, employing wit and creativity, is now one of the most dynamic ways to effectively drive qualified traffic to a company’s web site, and it’s now the latest initiative of LastMinuteTravel.com, a Travel Holdings, Inc. company. The marketing and techno gurus at Last Minute Travel (www.LastMinuteTravel.com) - always at the forefront of utilizing technology to supply travel inventory at competitive pricing - are introducing their new travel price club through a new online format with a humorous viral campaign that went live October 16.
This weeklong hotel deal has been created to inform the public of a new Undercover booking style launching in late January - one that guarantees the site’s best possible hotel rates with last-minute prices, in advance.
“Initially, we aimed at light-heartedly messaging to our loyal LastMinuteTravel.com customer base to inform them of the new Last Minute Travel Club (www.LMTClub.com),” remarks Uri Argov, President and CEO of parent company Travel Holdings, Inc. “However, knowing tens of millions of people watch these short video clips, we determined the spots could advantageously utilize the viral environment as an alternative to traditional marketing tools and gain heightened reach and create buzz to introduce prospective new customers to our travel-saving OTA sites in a cost effective manner.”
The video series’ “first season” will feature ten revolving episodes over the next three months and will feature the Last Minute Travel Club and other new cost-saving offerings by Travel Holdings and its various subsidiaries. The first video, featuring a Presidential election theme encouraging viewers to get out and vote, is available for viewing today, and can be accessed via the following link to the movies in YouTube. Blog reviews are welcome and encouraged.
Last Minute Travel Made Faster, Easier
Last Minute Travel Made Faster, Easier Latest software update from LastMinuteTravel.com speeds up website
Land adds improved search functions
ORLANDO, Fla. (October 27, 2008) -- Despite the flood of downbeat economic news, Americans are given a big reason to stay positive in the New Year with an opportunity to book the vacation of a lifetime for the cost of a a movie ticket. For fifteen minutes per day, five days in a row late January/early February 2009, www.LastMinuteTravel.com will sell the entire world for a dollar per night, including every room in its inventory of over 15,000 global hotel partners.
This weeklong hotel deal has been created to inform the public of a new Undercover booking style launching in late January - one that guarantees the site’s best possible hotel rates with last-minute prices, in advance.
“This sale is very real,” explains Uri Argov, President and CEO of Last Minute Travel. “Because we guarantee our hotel partners are paid for all inventory listed with us, we can invest a half-million dollars in room revenue to drive travelers to our improved site.”
There is a small catch: The appointed days and hours won’t be divulged in advance. The only way to find out is to visit http://www.LastMinuteTravel.com to register to receive clues, scavenger-hunt style, via email, starting in early January. To expedite the booking process on launch day itself, web users are encouraged to visit the site in advance to become familiar with its hotel inventory and page layouts.
In this Undercover hotel model, similar to Hotwire, the name of the hotel is kept secret during booking, revealed after making the reservation. What makes the site different from others is that travelers will be provided everything except the hotel’s name and address, including star ratings, a description of the hotel itself, its rooms, services, local area, a complete checklist of amenities and a map highlighting a radius around the general hotel location.
The site will also now provide travelers with an interactive “Destinations” page, set to feature the details of more than 100 locales worldwide. Each travel destination will be packed with traveler reviews, general information, photos, as well as details on the area’s top hotels, attractions, shopping and dining experiences.
For travelers who prefer to know more when booking with the benefit of paying less, the opaque veil is lifted when joining the behind-the-scenes Last Minute Travel Club. As America’s first travel price club, the site offers travelers up to 65 percent in savings for each hotel booking, whether three or 300 days in advance. During the sale, members of the travel club will be ahead of the game, receiving email clues before other registered users.
For more information about Last Minute Travel’s upcoming sale, its new Undercover style or for a full list of terms and conditions, visit www.LastMinuteTravel.com.
LastMinuteTravel.com on MSNBC.com
ORLANDO, Fla. (October 17, 2008) --In an article published online by MSNBC yesterday from CruiseCritic.com, LastMinuteTravel.com is cited as a top resource for finding last-minute deals on cruises to Europe! Writer Steven Faber, who’s been on our cruise distribution lists for some time, was sent our latest information on LMT for “National Cruise Month” last September. He also writes for Cruise Travel magazine and the Total Travel Guide to Worldwide Cruising.
LastMinuteTravel Club Gives Triple the Bang for Loyal Travelers’ Bucks
New online loyalty program rewards travel club members with redeemable points
for each dollar spent on last-minute trip reservations
ORLANDO, Fla. (August 6, 2008) -- Frequent last-minute travelers seeking vacation deals online can now earn free trips through TripleDip, an unprecedented Web loyalty program from the members-only LastMinuteTravel Club. Effective last Sunday, August 3, travel club members accumulate one point for each dollar spent on the website’s inventory of discounted A-list hotels, airfare, vacation packages, cruises, and Hertz rental cars. Once acquired, TripleDip points can be redeemed online for free travel to destinations across the globe.
“The process of redeeming points is simple,” explains Uri Argov, President and CEO of Travel Holdings, Inc., which owns and operates LastMinuteTravel.com and its LastMinuteTravel Club. “Members are automatically registered for the free program. They can then search for their travel using points, rather than price, and easily book hotels using accumulated points from their TripleDip account. The status of their points can be checked online at any time.”
TripleDip points are deposited into travel club members’ accounts one month after the checkout of their purchased trip, and are not subject to any additional fees, taxes, or blackout dates. “In fact, all rates found within the LastMinuteTravel Club are tax-inclusive. There are no surprises when it comes to price – what you see is exactly what you’ll get,” states Argov.
As part of the launch, all LastMinuteTravel Club members, new and current, will receive 5,000 TripleDip points. Points may be redeemed for the full amount of a particular hotel reservation, and cannot be used for partial payment.
For more information about the LastMinuteTravel Club and TripleDip, visit http://Club.LastMinuteTravel.com. Membership is available for an annual fee of $49.99, which each member has saved on his or her first purchase alone.
Orlando, FL, August 1, 2004 -- Stop overpaying for travel! Just in time for summer, LastMinuteTravel.com is bigger, better and cheaper. The superstore for last-minute travel deals has marked down prices for hotels, airfares, vacation packages and cruises. In addition, it has eliminated airline booking fees, saving consumers up to five dollars on the purchase price of each airline ticket.
“It’s just crazy to shop anywhere else for travel,” says Uri Argov, president, LastMinuteTravel.com. “We’ve scoured the world to find the best travel deals and bring them to consumers at prices that are often 80% less than retail. We believe that everyone deserves a great vacation, and LastMinuteTravel.com’s commitment is to provide the best quality trip for the best price,” adds Argov.
From family vacations to luxury resorts, LastMinuteTravel.com offers the biggest selection of discounted travel. Subscribers to the complimentary TOP TEN Travel Deals email, receive advance notification each week of the site’s best bargains.
In addition to the featured deals LastMinuteTravel.com has thousands of other travel choices from luxury resorts, to international destinations, and family travel deals. All prices are well below retail and feature the lowest available rates at that point in time. The site’s dynamic nature means that travel deals move quickly through the site. As new deals come available they are added to the inventory on a daily basis, but as deals sell out they are eliminated. “Like any smart shopper knows -- when you see what you want you should pounce on it. Because the deals are so good, they go quickly,” explains Argov.
Contact:
Lauren Volchef
LastMinuteTravel.com
Lauren@lastminutetravel.com
407-667-8700 x7355
|
|
|
|